Tag Archives: Marketing

Judge Approves Class Action Suit Against Ford Mustang

<img data-attachment-id="1333386" data-permalink="https://www.thetruthaboutcars.com/2016/04/the-votes-are-in-here-are-your-choices-for-best-automobiles-of-2016-along-with-your-nomination-comments/the-all-new-shelby-gt350-mustang/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2016/04/ShelbyGT350_01_HR-e1490279718500.jpg" data-orig-size="1503,949" data-comments-opened="1" data-image-meta="{"aperture":"61014784","credit":"","camera":"Canon EOS 5D Mark III","caption":"The All-new Shelby GT350 Mustang in Oxford White with a Sonic Blue stripe.","created_timestamp":"","copyright":"","focal_length":"1\/0","iso":"100","shutter_speed":"0.85708959359517","title":"The All-new Shelby GT350 Mustang","orientation":"1"}" data-image-title="2016 Ford Mustang Shelby GT350 Mustang" data-image-description="

Image: Ford

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Ford has been getting into trouble over “track-ready” Mustangs after a few customers formally accused the company of erroneous marketing in 2017. A class-action lawsuit was even filed in March of that year, stating that the Ford Mustang Shelby GT350 suffered from overheating problems that precluded it from being fully functional on a racetrack — specifically early examples of the car equipped with either the Technology Package or left in the base configuration.

Earlier this month, Federal Judge Federico A. Moreno certified statutory and common law fraud classes pertaining to the model in California, Florida, Illinois, New York, and Washington State. Additional approvals relating specifically to statutory fraud and/or implied warranty claims were made for Oregon, Missouri, Tennessee, and Texas.

Despite the GT350’s flat-plane, 5.2-liter V8 engine (526 horsepower and 429 lb-ft of torque) going down smooth as a dreamy performance engine, early examples of the car are alleged to have leaked fluids when exposed to the rigors of track use — even for a short time. While exclusive to lower-trimmed models, customers remained annoyed that a vehicle Ford described as “track-ready” was undergoing hardships that effectively limited its abilities to a point that it wouldn’t be competitive. Overheating Mustang GT350s would default to an engine management program colloquially known as “Limp Mode” that cut power to keep engine temperatures down.

Ford remedied the problem in 2017 by making the Track Package obligatory. All subsequent models came with the oil, transmission, and differential coolers angry customers claimed should probably have been on the car to begin with. Plaintiffs are claiming that the manufacturer originally removed these items from base-trimmed vehicles as a way to increase profits and never should have stated that they were track-ready automobiles, especially since a number of the involved parties stated they purchased the vehicles exclusively for track use.

<img data-attachment-id="1418361" data-permalink="https://www.thetruthaboutcars.com/2016/09/disapprove-car-bought-will-defend-death-right-drive/2017-ford-shelby-gt350-mustang/" data-orig-file="http://ghostridermotorcycle.com/wp-content/uploads/2021/07/judge-approves-class-action-suit-against-ford-mustang-6.jpg" data-orig-size="1280,735" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="2017 Ford Shelby GT350 Mustang" data-image-description="

Image: Ford

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“In reality, Plaintiffs say, the Base and Technology package versions of the cars were intentionally designed without coolers in order to inflate Ford’s profits margins,” reads the lawsuit. “As a result, the Base and Tech cars could not complete a full ‘Track Day’ without going into ‘Limp Mode.’”

The Ford Mustang GT350 has since been discontinued to give more leeway for the 760-hp Shelby GT500 and returning Mach 1 Mustang, the latter of which borrows many of the GT350’s components while taking a slightly more relaxed attitude. But its being gone does not mean it has been forgotten. Judge Moreno’s decision opens the door for the class-action experts at Hagens Berman to start making moves in numerous states.

“We are pleased the court has allowed our claims to continue and look forward to leading this case forward with something these affected Mustangs surely lack — speed and endurance,” managing partner of law firm Hagens Berman, Steve Berman, said in a statement. “The class of individuals who purchased these pricey pieces of history deserve to have more than a flashy trophy in their garage. They deserve to have a car that is capable of the track performance they were baited with.”

The international law firm also retweeted a story from The Drive this week, quoting Moreno as cautiously criticizing Ford’s marketing relating to the Mustang.

“Through product placement in James Bond movies and racing partnerships with figures like Carroll Shelby, Ford has spent half a century cultivating an aura of performance and adventure,” the judge wrote in his order. “But these Plaintiffs allege, to Lee Iacocca’s chagrin, that their cars are more like Pintos than Mustangs.”

The Mustang’s track-related issues seem quite a bit less dire than the Pinto fires. But it’s another item in what’s been a prolonged rough patch for Ford’s quality control. While automakers around the globe are perpetually subject to regulatory action and lawsuits relating to false promises, cost-cutting, and general defects, Ford has been getting some high-profile attention of late. While not all of that attention pertains to the Mustang, GT models equipped with the MT82 six-speed manual transmissions supplied by Getrag were hit with a lawsuit of their own. Ford has had a lot of issues with Getrag-sourced gearboxes, with the MT82 starting to get serious attention in 2020.

“The transmission is defective in its design, manufacturing, and or materials in that, among other problems, the transmission slips, jerks, clashes gears, and harshly engages; has premature internal wear, increased shift efforts, inability to drive, and eventually suffers a catastrophic failure,” states the lawsuit. “Ford repeatedly failed to disclose and actively concealed the defect from class members and the public and continues to market the class vehicles without disclosing the transmission defect.”

Problems are suspected to go back to 2010 and incorporates a 2011 investigation conducted by the NHTSA, though it failed to conclude the MT82 posed any “unreasonable” safety risks. The suit was originally filed in the U.S. District Court for the Central District of California but has since been moved to the Eastern District of Michigan. Earlier this year, Ford also settled a class-action lawsuit pertaining to those pesky PowerShift DSP6 dual-clutches sold by Getrag and installed in Fiesta and Focus models between 2011 and 2016.

[Images: Ford Motor Co.]

2022 BMW 2 Series Coupes Coming Soon

BMW 2 Series coupes

The 2022 BMW 2 Series coupes are on their way. Dynamic testing, drivetrain, and suspension tuning on the two-door compact are nearing conclusion. Production begins in the late summer of 2021.

BMW 2 Series coupesThe new BMW 2 Series is being described as more nimble, agile, and powerful than previous models.

Tuning and testing at Nurburgring’s Nordschleife and on public roads around Munich, the new 2’s drivability is key.

BMW 2 Series coupes

The 230i and M240i AWD will be the first out of the gate, with the 230i xDrive and M240i to follow.

The M240i xDrive has a 3.0 liter, inline 6-cylinder TwinPower turbo under hood, producing 382 horsepower. Backed up by a standard 8-speed sport Steptronic automatic, alas there’s no mention of a manual transmission option.

xDrive AWD systems have an M sport rear differential to add traction and stability while accelerating, according to BMW.

BMW 2 Series coupes

There’s a front lip spoiler, splitter, air curtains, deflectors, and underfloor covers for the fuel tank and rear differential. BMW attributes a 50-percent reduction in front-end lift to the aerodynamic package.

Twelve percent more torsionally rigid than its predecessor, BMW has also increased front and rear tracks to add rigidity.

BMW 2 Series coupes

New shocks enhance ride comfort, while better responding to road conditions. The optional Adaptive M suspension adds electronically-controlled shocks with settings that are more dynamic or comfort-oriented.

Improved road feel comes from new, stiffer front axle support bearings. Another option, variable sports steering, reduces steering effort while improving driving feel.

Meanwhile, the 2 Series is out there killing cones in pursuit of fine-tuning the suspension. We’ve not yet reached the point of cone conservation.

[Images: BMW]

Guyton New Mazda North American Ops President

Guyton

Appointed Mazda North American Operations (NAO) president and CEO, Jeff Guyton replaces Masahiro Moro effective June 24th. Recalled to Hiroshima, Moro becomes the newly-minted Chief Communications Officer.

Guyton’s oversight includes North America, Canada, Columbia, and Mexico, along with US and Mexican vehicle production.

Moro will handle public and investor relations, social responsibility, human resources, government affairs, and other functions.

“Mazda has invested in new products, manufacturing facilities, and an enhanced dealer experience,” Moro said.

“Jeff led Mazda’s growth in the US, strengthening the business. In his new roll, he will collaborate across the regions and continue to grow our brand.”

President of North American Operations since joining Mazda in 2019, Guyoton guided the company to year-over-year sales growth in 2020.

Guyton orchestrated Covid response programs, Mazda Financial Services launch, and Retail Evolution dealer program expansion. He served as Mazda Motor Europe president and CEO prior to joining Mazda NAO.

At Mazda Motor Europe, Guyton was executive officer and general manager of the cost planning division, before becoming the VP and Chief Financial Officer.

Starting his automotive career as a Ford financial analyst in Japan, he relocated to Dearborn, Michigan as finance manager.

Achieving a B.A. in chemistry and Asian studies in 1988 from Wittenberg University, Guyton received his MBA and masters degrees from the University of Michigan.

Mazda NAO, headquartered in Irvine, California, oversees Mazda sales, marketing, parts and customer service support in the United States and Mexico through 620 dealers. Mazda Motor de Mexico in Mexico City manages sales in Mexico.

[Image: Mazda]

Toyota’s Akio Toyoda Chosen 2021 World Car Person of the Year

Toyoda

Selected 2021 World Car Awards Person of the Year was Akio Toyoda, Toyota Motor Corporation (TMC) president and CEO.

Toyoda

“Akio Toyoda is the charismatic President and CEO of Toyota Motor Corporation. He has spent years successfully remaking his company. In 2020 despite COVID-19, under his leadership Toyota remained profitable, protecting jobs worldwide. He has maintained Toyota’s steady pace of development in the connected, autonomous, shared and electric (CASE) era. He has also initiated construction of the Woven City, an exciting, real-life prototype city of the future. All while actively participating in motorsports himself, as a driver,” said the World Car Awards in a statement.

Toyoda said, “At Toyota, we are very fortunate that we were able to protect the employment of our team members during COVID-19 and continue our work to meet the future challenge of our industry. Creating new ways to support the well-being of our planet and people everywhere is our commitment. This has been a difficult period in the history of the world. But it has also reminded us that people are what matters most. And if we at Toyota can contribute some measure of happiness to their lives, it will be my never-ending goal to do just that.”

Toyoda

Toyota joined the company in 1984, after graduating with a law degree from Keio University. He also received a masters in business administration from Wellesley, Massachusetts’ Babson College. Toyoda served in different areas of the business in Japan and overseas, before becoming a member of the TMC board of directors in 2000. He held other senior and executive vice-presidential roles until becoming TMC president in 2009.

Toyoda The World Car Person of the Year award was established in 2018 to acknowledge the contributions made by an individual in the auto industry during the previous year. The World Car Awards program hands out six awards annually, which they started doing in 2003. A group of more than 90 journalists, none of whom are a part of TheTruthAboutCars.com, made the selection.

[Images: Toyota, Babson College]