Tag Archives: Lawsuits/Legal

GM’s Ultra Cruise Will Leapfrog Tesla Autopilot, Offer Full Hands-Free Driving Virtually Everywhere

In the race to put self-driving vehicles on the road, General Motors may be ready to take the lead with the new Ultra Cruise system it plans to put on the road by 2023.

Cadillac plans to expand the rollout of Super CruiseTM, the world’s first true hands-free driver assistance feature for the freeway. Super Cruise will be available on all Cadillac models, with the rollout beginning in 2020. After 2020, Super Cruise will make its introduction in other General Motors brands.
GM is currently rolling out its original Super Cruise system on a wide range of products, including Chevy and GMC models, as well as those from Cadillac.

The new system will increase by tenfold the number of miles of roads GM’s Super Cruise system can operate on – and where the current system only can operate on limited-access roadways, Ultra Cruise will cover “every road including city streets, subdivision streets and paved rural roads, in addition to highways,” GM said in a statement announcing the new technology. At launch, Ultra Cruise will operate on 2 million miles of roads, said GM, with a goal of increasing that to 3.4 million.

With Ultra Cruise, GM seems positioned to leapfrog Tesla, the EV automaker that marketed the first “self-driving” system, Autopilot. Despite releasing a new update it refers to as “Full Self-Driving,” Tesla’s technology still requires drivers to keep their hands on the wheel at all times.

“Ultra Cruise is not just a game changer in terms of what it enables ­− a door-to-door hands-free driving experience − but a technological one as well,” said Doug Parks, GM’s executive vice president of Global Product Development, Purchasing and Supply Chain.

The race for autonomy

The auto industry is in a race to develop autonomous vehicle technology – with the eventual goal of having vehicles operate without the assistance of a human driver. GM’s San Francisco-based Cruise subsidiary recently won approval from the State of California to test prototype vehicles that don’t even have a steering wheel or other driver controls. But most experts believe that it will be late in the decade before such systems are ready for widespread use.

(Click to expand.)

In the meantime, the focus is on more limited systems that can reduce the role of the driver – though a motorist would still need to be ready to take control in an emergency, or if the vehicle were to travel outside a “geofenced” area.

A number of manufacturers are developing these systems – known in industry parlance as “Level 2 autonomy.” Tesla was first to market with the original Autopilot, GM following with Super Cruise which it is now rolling out on a wide range of vehicle lines.

Both have significant limitations and make various trade-offs. Tesla has dubbed the latest version of Autopilot “Full Self-Driving,” and many owners have been using the system hands-free. Some have been recorded going so far as to jump into the back seat while the vehicle is moving. But the automaker actually stresses that motorists need to maintain at least a loose grip on the wheel.

Tesla v GM

GM claims drivers actually can take hands off the wheel using Super Cruise. But the system is restricted to about 200,000 miles of U.S. and Canadian roads. And the GM system uses a camera to ensure that the driver remains alert and in position to take over quickly, if necessary.

Tesla FSD Simulation
A digital simulation of Tesla’s “Full Self-Driving” system.

Tesla has, until recently, not monitored the driver. But it plans to do so after coming under fire for the lax way in which many drivers use Super Cruise. In fact, the National Highway Traffic Safety Administration is conducting a probe of Autopilot in the wake of several dozen crashes, a number of those involving Tesla vehicles impacting stationary emergency vehicles.

“The way Tesla is doing it, there always will be error problems,” said Sam Abuelsamid, principal auto analyst with Guidehouse Insights.

Tesla relies on the data gathered by a network of cameras to operate Autopilot. GM, on the other hand, uses radar, as well as ultra high-definition street maps, with Super Cruise. And the Ultra Cruise system will add LIDAR, a 3D laser technology.

“This is a more robust solution,” said Abuelsamid. “They’ve taken a safer approach (even as they) expand tenfold the number of roads they can use Ultra Cruise on.”

No rollout roadmap – yet

The GM system will be able to recognize street signs and traffic signals, as well as pedestrians, bicyclists and animals. And it will be able to handle pretty much any sort of situation that a human driver would normally be required to negotiate, according to GM.

The automaker hasn’t provided a specific roadmap for rolling out Ultra Cruise but it’s expected to follow the same model used for the original Super Cruise system. That would begin with the flagship Cadillac brand and then expand to other GM brands.

Motorists pay additional fees for vehicles equipped with the basic Super Cruise hardware and GM recently announced that it will charge a monthly usage fee, as well. Tesla, Ford and other manufacturers are adopting similar pricing models.

Ford Makes Former Ambassador, Board Member Huntsman New Vice Chairman

Jon M. Huntsman, Jr.

Jon Huntsman will remain on Ford’s board of directors as he moves into the vice chairman role.

Ford Motor Co. is giving one of its outside directors a new title, vice chairman.

Jon Huntsman, who is described as a “vital” member of Ford’s board of directors, joins the company in a senior advisory position, the company said. Company directors Wednesday approved the appointment of Huntsman as vice chair, Policy, effective May 3.

He will advise Jim Farley, Ford’s president and CEO, and Executive Chair Bill Ford as the company considers and implements strategic policy choices during a period of profound industry change, including the transition to zero-emission battery electric vehicles, the company’s statement on Huntsman’s new role said.

Huntsman will remain on Ford’s board of directors, the automaker said.

Tasks for new role

Bill Ford will use the counsel of Huntsman on a variety of issues going forward.

In his new role, Huntsman will work closely with company teams across a range of disciplines, especially Government Relations; the Office of the General Counsel; and Sustainability, Environment and Safety Engineering. He will represent Ford with certain government officials and influencers in the United States and other countries around the world, Ford said.

“Global policy is hugely important to transforming Ford and unlocking great value for customers and all stakeholders,” said Farley.

“Jon’s background, insights and achievements are unrivaled — as an ambassador and trade representative, a state governor and a public-company executive.”

Farley added that Huntsman is highly regarded by government, NGO and business leaders worldwide, including on both sides of the aisle in Washington, D.C.

Diplomatic experience

Ford CEO Jim Farley said Huntsman’s political experience will be invaluable to the automaker.

Huntsman was first elected to Ford’s board of directors in 2012, after serving as the U.S. Ambassador to the Peoples Republic of China during the Obama administration.

He resigned in September 2017 to become U.S. ambassador to Russia under President Donald Trump, Huntsman returned to the Ford board of directors in October of 2020 and is standing for re-election at the annual shareholders meeting on May 13.

He also served as ambassador to Singapore in the early 1990s under Presidents Bill Clinton and George H.W. Bush. In a series of trade assignments, including two years as deputy U.S. trade representative under President George W. Bush, Huntsman negotiated dozens of trade and investment agreements in Asia Pacific and Africa.

Huntsman also was the Republican governor of Utah from January 2005 to August 2009. Earlier, he was an executive of Huntsman Corp., an innovative global chemicals company. Huntsman is also a member of the Chevron board of directors. He is a graduate of the University of Pennsylvania with a degree in International Politics.

/**/

/**/