Tag Archives: Industry

Study: Automotive Debt Is Out of Control, You’re Being Swindled

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Consumer Reports just released the findings of a year-long study looking into the latest trends in automotive loans and car payments. The resulting information highlights just how explosive the debt growth has been over the last 10 years and the arbitrary way in which borrowers are now being treated.

Long story short, we’re all being swindled.

With vehicle prices ballooning and the associated loans becoming longer than ever, dealers and lenders seem to be operating whatever way yields the steepest profit margins with only a modicum of consideration being given to the established frameworks designed to act as a guard rail. This has led to U.S. citizens carrying around a record $1.37 trillion in automotive load debt and customers with good credit being treated no different than those that fall into the subprime category. Sadly, the issue appears only appears to be worsening as new economic perils are only making things more expensive. Meanwhile, data from the Federal Reserve Bank of New York is projecting national auto debt to swell to $1.42 trillion by year’s end. 

For the sake of comparison, Americans were only on the hook for $710 billion going into 2011. But the amount of debt being hauled behind us is only part of the story. Consumer Reports has used the study to assert that vehicles are eating up an increasingly large share of household incomes, citing nearly 858,000 loans from 17 major auto lenders.

From CR:

Today, Americans with new-car loans make an average monthly payment approaching $600 — up roughly 25 percent from a decade ago.

Most borrowers pay their loan with no problem. But in recent years, tens of thousands of consumers have found themselves in financial sinkholes after receiving high-interest, longer-term auto loans that, like the Maryland resident, put them at serious risk of default, CR’s investigation found.

This is happening as total auto loan debt held by Americans has increased dramatically over the past 10 years, surpassing $1.4 trillion — more than the gross domestic product of Australia. Because of recently skyrocketing prices for new and used cars, that debt is likely to grow even more.

“You’re not helping somebody to get a car if the odds are they’re going to lose it,” says Kathleen Engel, research professor at Suffolk University Law School in Boston who studies subprime financial products and is also the vice chair of CR’s board of directors. “That’s not getting somebody a car. That’s taking their money.”

Worse yet is that it’s not unheard of to see APRs surpassing 25 percent and lenders don’t seem to care who the customer is. While credit scores were invented back in the 1950s, under the auspices of delivering a standardized and impartial way of determining the creditworthiness of individual customers, the FICO score system used today didn’t appear until 1989. But it’s often been accused of allowing lenders to enact predatory stipulations on loans going to those with less-than-desirable numbers, particularly as the system has seen broader use.

Credit scores no longer apply exclusively to mortgage applications and loans. They’re now being included as part of some rental agreements and even job applications. It’s gotten to the point where we’ve begun to see pushback, often with claims that scoring doesn’t accurately represent debt risk and functionally serves to keep certain individuals from achieving upward mobility. While we’re not going to be diving into that, CR has asserted that the arbitrary nature of credit scoring has become a serious issue.

The outlet suggested that dealers and lenders are setting interest rates based upon something other than the standard loan underwriting practices. Instead, they’re conducting business in whatever manner “they think they can get away with” because many borrowers have no idea that they can (and should) negotiate terms or pit lenders/dealers against each other in hopes of getting a better bargain. Some of this is down to the legal and regulatory disparities between states. Though the outcome is the issue of focus because it’s in danger of permanently upending the economy when a meaningful percentage of the population can no longer afford to drive:

For one thing, it makes it harder to build the savings needed to purchase a car outright, says Pamela Foohey, a professor at the Cardozo School of Law in New York City who has published several studies on auto lending. Longer-term car loans — the average is now about six years — compound the problem, she says, trapping people in debt to fund a necessity like transportation.

“The trap for consumers, of course, is a boon to lenders,” Foohey says.

Falling behind on car payments can lead to repossession, triggering a cascade of other problems.

Lana Ash of Oklahoma and Dennis Lamar of Connecticut both had their vehicles repossessed last year in the middle of the pandemic, after getting stuck with high-APR car loans that proved to be more expensive than they could afford. Without a car, Lamar had to bum rides to doctors’ appointments. Ash had to take out another loan to fix a busted transmission on an old car.

“To this day, I still get emotional and upset about it,” Ash says.

Many Americans have faced similar outcomes. By spring 2021, an estimated 1 in 12 people with a car loan or lease, or almost 8 million Americans, were more than 90 days late on their car payments, according to a CR analysis of data from the Federal Reserve Banks of New York and Philadelphia.

The resulting scenario has left us with a non-comparative automotive market where big businesses and banks can more effectively take advantage of their own customers. CR claimed that 46 percent of the 800,000+ loans reviewed were underwater, with owners owing $3,700 more (on average) than what the vehicle was actually worth. But we’re still just scratching the surface on how dark this is all becoming.

Consumer Reports utilized information disclosed to the U.S. Securities and Exchange Commission in 2019 and 2020 to investors of auto loan bonds, rounding out its research pool with thousands of pages of regulatory filings, court records, trade publications, industry reports, financial records, public documents obtained through the Freedom of Information Act, and interviews with more than 90 federal and state regulators, advocacy organizations, consumers, lawyers, legal experts, academics, and industry groups.

That data led to a few realizations, starting with the fact that your credit score is largely arbitrary when it comes to how vicious your auto loan is going to be. While there was a prevalence of individuals with scores exceeding 720 to receive better terms, literally everyone (including subprime borrowers) was subjected to APRs ranging between zero and 25 percent. CR likewise worried that lenders were intentionally putting customers into loans they couldn’t possibly afford, with over half of all subprime borrowers getting stuck with payments that were higher than 10 percent of their annual income. But almost none of the lenders bothered to check up on that, resulting in 96 percent of all auto loans going to people who never had their income verified.

This has likewise resulted in a surge of delinquencies over the last few years and a staggering increase in the amount of debt being carried around by Americans. But perhaps most alarming is how nobody seems interested in adhering to the underwriting practices that were supposedly put into place to keep things running smoothly in the fairest possible manner. Credit scores seem to be used to punish the subprime market without really offering much protection to those with good scores.

Consumer Reports said that it reached out to all 17 lenders covered in the analysis, in addition to industry groups like the American Financial Services Association and the National Automotive Finance Association. Some opted not to respond, with everyone declining to answer every question posed. Most also made assertions that consumers have the ability to make informed decisions for themselves and that there’s a wealth of information online for those interested.

Industry groups and financial institutions likewise claimed that auto lending was sufficiently regulated in the United States, suggesting that CR research failed to “contain enough information to accurately compare the loans similarly situated borrowers received.” Double-digit interest rates were dismissed as anomalies while the increased number of delinquencies and repossessions were dismissed entirely as they saw themselves as the only way for some customers to get vehicular loans.

“Consumers understand that rates will vary from creditor to creditor,” said Ed McFadden, a spokesperson for the American Financial Services Association. “They have ample opportunity to research and shop.”

Considering extended loan terms and a slightly higher interest rate can effectively add thousands onto even a modestly priced vehicle, it’s not difficult to see why CR is so critical of modern lending practices. There’s really no other way to spin this. Consumers are either morons, unworthy of being cut fairer deals, or financial institutions (and the dealership intermediaries) are predatory assholes that never seem to assume responsibility for their actions. And it’s all going to continue to be exacerbated as vehicle prices increase and automakers attempt to shift toward a direct sales model that further nullifies customers’ ability to negotiate payments.

This is like how modern safety requirements technically make it borderline impossible for new manufacturers to exist or any of my other anti-regulatory rants. CR has identified several industries working together to use the existing principles in whatever way yields them the most money. If you have some spare time, I highly suggest reading the entire report and inspecting the relevant investigative materials. It’s quite good, loaded with specific examples of the aforementioned problems, and written by Ryan Felton — who is adept at putting together these kinds of stories.

[Image: Gretchen Gunda Enger/Shutterstock]

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Lordstown Motors Sells Home to Foxconn

<img data-attachment-id="1766260" data-permalink="https://www.thetruthaboutcars.com/2021/06/lordstown-deathwatch-another-unflattering-sec-filing-emerges/lordstown-factory-solar-array/" data-orig-file="http://ghostridermotorcycle.com/wp-content/uploads/2021/10/lordstown-motors-sells-home-to-foxconn-6.jpg" data-orig-size="1024,512" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Lordstown factory solar array" data-image-description="

Lordstown Motors

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The troubled Lordstown Motors has announced it will be selling its Ohio production facility to the Taiwanese Hon Hai Precision Industry, better known as Foxconn. But this is not a case of the prospective automaker offloading its assets so it can pay off its debts in full retreat. Instead, Lordstown has asserted this is a necessary partnership that will help guarantee it can still deliver the all-electric Endurance pickup truck.

Terms stipulate that Lordstown Motors will sell the sprawling factory to Foxconn for about $230 million. Two years ago, the site was purchased from General Motors for a very breezy $20 million after the Detroit-based manufacturer decided to abandon the Chevrolet Cruze. Foxconn will also be buying up $50 million worth of common stock and effectively take responsibility for production at Lordstown Assembly. However there is a laundry list of things that need to be done before pickup assembly is even an option. 

The duo have yet to formalize their agreement as to how the Endurance will be assembled (with Foxconn presumed to take the lead) or collaborate with the relevant suppliers so that production can be maintained. They will also need to assemble the vehicles that will be used for the testing, validation, and verification, in order they can get the necessary regulatory approvals for moving forward.

Foxconn is assumed to be jumping in because it’s a multinational entity with trillions in revenue and ties dispersed across the technology sector and eager to expand into vehicle production. Some of its biggest clients have included Amazon, Apple, BlackBerry, Cisco, Dell, Fisker, Google, Hewlett-Packard, Huawei, Intel, Microsoft, Motorola, Nintendo, Sega, Sony, Toshiba, Vizio, and Xiaomi. Globally, Foxconn has more than a million employees and it remains the largest employer in mainland China by far.

Despite the prospective automaker having gotten itself into trouble of late (not that Foxconn is lacking in terms of scandal), news of the deal caused Lordstown shares to increase by as much as 12 percent on Thursday evening. Bloomberg reported that the stock climbed by 8.4 percent during regular hours, closing at $7.98.

From Bloomberg:

The accord gives both companies something they badly need. Lordstown Motors gets a partner that will hasten the startup’s move into large-scale production, which will help lower the high costs required to make EVs. Foxconn gets a plant in North America where it can build its open-source electric vehicle platform and do contract manufacturing for partners like Fisker Inc.

“It’s less about a facility sale than a strategic partnership,” Lordstown Motors Chief Executive Officer Dan Ninivaggi said in an interview. “You have to find a way to get scale in the auto industry. Foxconn has a vision. They’ve got enormous capabilities in manufacturing and they will be able to fill that plant faster than we could.”

Foxconn’s manufacturing prowess is irrefutable and it’s likely the firm was responsible for manufacturing at least one gaming console, computer, or cell phone you’ve previously owned. It also appears to be getting the better deal here since Lordstown had grown vocally desperate over the summer. Finances had reached a point where the company no longer knew if it would be able to reach the production phase and it is currently under investigation by the Securities and Exchange Commission and Department of Justice over its deal to go public — in addition to some allegedly false or misleading statements made by former management, including company founder and ex-CEO Steve Burns.

While the partnership does provide the cash-strapped EV startup with more funding, Foxconn now owns its only manufacturing facility and has the ability to jumpstart vehicle production ahead of plans to assist Fisker (likely using the same facility).

On a longer timeline, this could bode similarly well for Apple’s sporadic interest in building an automobile. But it’s a little early to presume anything right now. We’ll be impressed if Lordstown Motors manages to adhere to its promise of delivering its pickup within the first half of 2022.

<img data-attachment-id="1766264" data-permalink="https://www.thetruthaboutcars.com/2021/06/lordstown-deathwatch-another-unflattering-sec-filing-emerges/lordstown-motors-endurance-prototype/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2021/06/Lordstown-Motors-Endurance-prototype.jpg" data-orig-size="2000,1333" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Lordstown Motors Endurance prototype" data-image-description="

Lordstown Motors

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[Image: Lordstown Motors]

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Vaccine Mandates Being Considered By Auto Industry, UAW

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Michael Vi/Shutterstock

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With the Biden administration having announced that it would start requiring companies to vaccinate employees, automakers and UAW are finding themselves in a sticky situation. Unions had previously said they wanted to hold off on endorsing or opposing mandatory vaccinations until after they discussed things with the industry and their own members. Considering Joe Biden said he wouldn’t make vaccines mandatory less than 10 months ago, employers are getting caught with their pants around the proverbial ankles.

Automakers had previously been surveying white-collar workers to see what they wanted to do while upping on-site COVID restrictions, but operating under the impression that any hard decisions were likely a long way off and left entirely to their discretion. Now the Department of Labor’s Occupational Safety and Health Administration is planning a new standard that requires all employers with 100 (or more) employees to guarantee their workforce is fully vaccinated or require any unvaccinated workers to produce a negative test result on a minimum weekly basis. 

Employers that fail to implement the stated requirements could face fines of nearly $14,000 per violation, according to the White House, with penalties also doubling for those who refuse to wear masks during interstate travel. Those are potentially steep fees when you’re employees number in the thousands. Union officials have said they’re considering the matter without committing to more than absolutely necessary — though the UAW officially opposed vaccine requirements in the past.

From UAW President Ray Curry:

“The UAW has and continues to strongly encourage all members and their families to be vaccinated unless there is specific health or religious concerns. We know that this is the best way to protect our members, coworkers and their families.

We are reviewing the details of yesterday’s announcements and the impact on our members and our over 700 employer contracts.

In the meantime, we continue our member commitment to practice safety in every one of our worksites by following protocols including masks, sanitizing and reporting any exposure or symptoms of the virus. At the UAW we all understand that fighting this pandemic and protecting our families is key to our survival.”

Assuming the union ultimately decides to endorse the vaccine decree, it’s likely going to be fracturing its membership. While I am hardly against vaccinations, I strongly support informed consent and speaking candidly about this has resulted in autoworkers frequently confessing they’re similarly opposed to forced vaccinations. Many have said they would immediately quit their jobs, matching a recent Washington Post poll claiming 70 percent of unvaccinated workers would simply abandon their positions if vaccine mandates are instituted. It’s my assumption that the industry will have a sudden, catastrophic staffing shortage were it to move forward with the Biden plan.

Automakers have been similarly noncommittal, with manufacturers (including Ford, GM, Stellantis, Honda, and Toyota) stating they encourage staff to get vaccinated and want to adhere to all government-issued health protocols. But they typically steer clear of addressing the Biden plan directly, possibly indicating some hesitancy. That said, it hasn’t even been a full day since the vaccine mandate was announced and their HR and legal departments are probably wringing their hands as they ponder upon what’s to be done and the fallout it might create.

Every statement automakers have been willing to make thus far can be paraphrased into “hold on … we’ve got to think about this,” followed by a paragraph about how they believe in vaccinations and want to adhere to recommendations coming from the relevant health experts. Conversely, very little has been said about the rights or preferences of their employees.

I’m not going to beat around this bush. The entire premise of these mandates seems insane to me, bordering on wicked. As an American, I always thought the whole premise of the country was predicated upon the shared belief that personal liberties and freedom of choice trump everything else. But that doesn’t seem to be what’s coming down from the top anymore. The rhetoric being used by Joe Biden is egregiously confrontational, including statements like “we’ve been patient, but our patience is wearing thin” as he made sweeping assertions about how the unvaccinated are stifling national unity and progress. He also confusingly stated that vaccinated workers need to be “protected” from the unvaccinated.

Assuming vaccines are effective, shouldn’t it be the other way round? What exactly are we shielding people from when new strains continue to manifest, can still be spread amongst the vaccinated, and the shots we currently have are targeting older COVID variants that have lost steam?

The economic and social stress this is likely to place upon the industry and country as a whole will be nothing short of monumental. Protests have been erupting across the globe all summer. Truckers have started organizing in numerous countries and have refused to deliver to areas imposing strict COVID rules, exacerbating food shortages in urban areas. In the United States, the same was true for cities that opted to defund police departments. Now they’re starting to talk about strikes focused on vaccine and mask mandates while they’re already experiencing a severe shortage of drivers. Imagine if that spills over to an automotive sector that’s already been beleaguered by the semiconductor shortage, their suppliers, and every other industry you rely on.

[Image: Michael Vi/Shutterstock]

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Judge Approves Class Action Suit Against Ford Mustang

<img data-attachment-id="1333386" data-permalink="https://www.thetruthaboutcars.com/2016/04/the-votes-are-in-here-are-your-choices-for-best-automobiles-of-2016-along-with-your-nomination-comments/the-all-new-shelby-gt350-mustang/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2016/04/ShelbyGT350_01_HR-e1490279718500.jpg" data-orig-size="1503,949" data-comments-opened="1" data-image-meta="{"aperture":"61014784","credit":"","camera":"Canon EOS 5D Mark III","caption":"The All-new Shelby GT350 Mustang in Oxford White with a Sonic Blue stripe.","created_timestamp":"","copyright":"","focal_length":"1\/0","iso":"100","shutter_speed":"0.85708959359517","title":"The All-new Shelby GT350 Mustang","orientation":"1"}" data-image-title="2016 Ford Mustang Shelby GT350 Mustang" data-image-description="

Image: Ford

” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2016/04/ShelbyGT350_01_HR-450×284.jpg” data-large-file=”http://ghostridermotorcycle.com/wp-content/uploads/2021/07/judge-approves-class-action-suit-against-ford-mustang.jpg” class=”aligncenter size-large wp-image-1333386″ src=”http://ghostridermotorcycle.com/wp-content/uploads/2021/07/judge-approves-class-action-suit-against-ford-mustang.jpg” alt=”2016 Ford Mustang Shelby GT350, Image: Ford” width=”610″ height=”385″>

Ford has been getting into trouble over “track-ready” Mustangs after a few customers formally accused the company of erroneous marketing in 2017. A class-action lawsuit was even filed in March of that year, stating that the Ford Mustang Shelby GT350 suffered from overheating problems that precluded it from being fully functional on a racetrack — specifically early examples of the car equipped with either the Technology Package or left in the base configuration.

Earlier this month, Federal Judge Federico A. Moreno certified statutory and common law fraud classes pertaining to the model in California, Florida, Illinois, New York, and Washington State. Additional approvals relating specifically to statutory fraud and/or implied warranty claims were made for Oregon, Missouri, Tennessee, and Texas.

Despite the GT350’s flat-plane, 5.2-liter V8 engine (526 horsepower and 429 lb-ft of torque) going down smooth as a dreamy performance engine, early examples of the car are alleged to have leaked fluids when exposed to the rigors of track use — even for a short time. While exclusive to lower-trimmed models, customers remained annoyed that a vehicle Ford described as “track-ready” was undergoing hardships that effectively limited its abilities to a point that it wouldn’t be competitive. Overheating Mustang GT350s would default to an engine management program colloquially known as “Limp Mode” that cut power to keep engine temperatures down.

Ford remedied the problem in 2017 by making the Track Package obligatory. All subsequent models came with the oil, transmission, and differential coolers angry customers claimed should probably have been on the car to begin with. Plaintiffs are claiming that the manufacturer originally removed these items from base-trimmed vehicles as a way to increase profits and never should have stated that they were track-ready automobiles, especially since a number of the involved parties stated they purchased the vehicles exclusively for track use.

<img data-attachment-id="1418361" data-permalink="https://www.thetruthaboutcars.com/2016/09/disapprove-car-bought-will-defend-death-right-drive/2017-ford-shelby-gt350-mustang/" data-orig-file="http://ghostridermotorcycle.com/wp-content/uploads/2021/07/judge-approves-class-action-suit-against-ford-mustang-6.jpg" data-orig-size="1280,735" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="2017 Ford Shelby GT350 Mustang" data-image-description="

Image: Ford

” data-medium-file=”http://ghostridermotorcycle.com/wp-content/uploads/2021/07/judge-approves-class-action-suit-against-ford-mustang-3.jpg” data-large-file=”http://ghostridermotorcycle.com/wp-content/uploads/2021/07/judge-approves-class-action-suit-against-ford-mustang-1.jpg” class=”aligncenter size-large wp-image-1418361″ src=”http://ghostridermotorcycle.com/wp-content/uploads/2021/07/judge-approves-class-action-suit-against-ford-mustang-1.jpg” alt=”2017 Ford Shelby GT350 Mustang” width=”610″ height=”350″ srcset=”http://ghostridermotorcycle.com/wp-content/uploads/2021/07/judge-approves-class-action-suit-against-ford-mustang-1.jpg 610w, http://ghostridermotorcycle.com/wp-content/uploads/2021/07/judge-approves-class-action-suit-against-ford-mustang-2.jpg 75w, http://ghostridermotorcycle.com/wp-content/uploads/2021/07/judge-approves-class-action-suit-against-ford-mustang-3.jpg 450w, http://ghostridermotorcycle.com/wp-content/uploads/2021/07/judge-approves-class-action-suit-against-ford-mustang-4.jpg 768w, http://ghostridermotorcycle.com/wp-content/uploads/2021/07/judge-approves-class-action-suit-against-ford-mustang-5.jpg 120w, http://ghostridermotorcycle.com/wp-content/uploads/2021/07/judge-approves-class-action-suit-against-ford-mustang-6.jpg 1280w” sizes=”(max-width: 610px) 100vw, 610px”>

“In reality, Plaintiffs say, the Base and Technology package versions of the cars were intentionally designed without coolers in order to inflate Ford’s profits margins,” reads the lawsuit. “As a result, the Base and Tech cars could not complete a full ‘Track Day’ without going into ‘Limp Mode.’”

The Ford Mustang GT350 has since been discontinued to give more leeway for the 760-hp Shelby GT500 and returning Mach 1 Mustang, the latter of which borrows many of the GT350’s components while taking a slightly more relaxed attitude. But its being gone does not mean it has been forgotten. Judge Moreno’s decision opens the door for the class-action experts at Hagens Berman to start making moves in numerous states.

“We are pleased the court has allowed our claims to continue and look forward to leading this case forward with something these affected Mustangs surely lack — speed and endurance,” managing partner of law firm Hagens Berman, Steve Berman, said in a statement. “The class of individuals who purchased these pricey pieces of history deserve to have more than a flashy trophy in their garage. They deserve to have a car that is capable of the track performance they were baited with.”

The international law firm also retweeted a story from The Drive this week, quoting Moreno as cautiously criticizing Ford’s marketing relating to the Mustang.

“Through product placement in James Bond movies and racing partnerships with figures like Carroll Shelby, Ford has spent half a century cultivating an aura of performance and adventure,” the judge wrote in his order. “But these Plaintiffs allege, to Lee Iacocca’s chagrin, that their cars are more like Pintos than Mustangs.”

The Mustang’s track-related issues seem quite a bit less dire than the Pinto fires. But it’s another item in what’s been a prolonged rough patch for Ford’s quality control. While automakers around the globe are perpetually subject to regulatory action and lawsuits relating to false promises, cost-cutting, and general defects, Ford has been getting some high-profile attention of late. While not all of that attention pertains to the Mustang, GT models equipped with the MT82 six-speed manual transmissions supplied by Getrag were hit with a lawsuit of their own. Ford has had a lot of issues with Getrag-sourced gearboxes, with the MT82 starting to get serious attention in 2020.

“The transmission is defective in its design, manufacturing, and or materials in that, among other problems, the transmission slips, jerks, clashes gears, and harshly engages; has premature internal wear, increased shift efforts, inability to drive, and eventually suffers a catastrophic failure,” states the lawsuit. “Ford repeatedly failed to disclose and actively concealed the defect from class members and the public and continues to market the class vehicles without disclosing the transmission defect.”

Problems are suspected to go back to 2010 and incorporates a 2011 investigation conducted by the NHTSA, though it failed to conclude the MT82 posed any “unreasonable” safety risks. The suit was originally filed in the U.S. District Court for the Central District of California but has since been moved to the Eastern District of Michigan. Earlier this year, Ford also settled a class-action lawsuit pertaining to those pesky PowerShift DSP6 dual-clutches sold by Getrag and installed in Fiesta and Focus models between 2011 and 2016.

[Images: Ford Motor Co.]

Guyton New Mazda North American Ops President

Guyton

Appointed Mazda North American Operations (NAO) president and CEO, Jeff Guyton replaces Masahiro Moro effective June 24th. Recalled to Hiroshima, Moro becomes the newly-minted Chief Communications Officer.

Guyton’s oversight includes North America, Canada, Columbia, and Mexico, along with US and Mexican vehicle production.

Moro will handle public and investor relations, social responsibility, human resources, government affairs, and other functions.

“Mazda has invested in new products, manufacturing facilities, and an enhanced dealer experience,” Moro said.

“Jeff led Mazda’s growth in the US, strengthening the business. In his new roll, he will collaborate across the regions and continue to grow our brand.”

President of North American Operations since joining Mazda in 2019, Guyoton guided the company to year-over-year sales growth in 2020.

Guyton orchestrated Covid response programs, Mazda Financial Services launch, and Retail Evolution dealer program expansion. He served as Mazda Motor Europe president and CEO prior to joining Mazda NAO.

At Mazda Motor Europe, Guyton was executive officer and general manager of the cost planning division, before becoming the VP and Chief Financial Officer.

Starting his automotive career as a Ford financial analyst in Japan, he relocated to Dearborn, Michigan as finance manager.

Achieving a B.A. in chemistry and Asian studies in 1988 from Wittenberg University, Guyton received his MBA and masters degrees from the University of Michigan.

Mazda NAO, headquartered in Irvine, California, oversees Mazda sales, marketing, parts and customer service support in the United States and Mexico through 620 dealers. Mazda Motor de Mexico in Mexico City manages sales in Mexico.

[Image: Mazda]

Toyota’s Akio Toyoda Chosen 2021 World Car Person of the Year

Toyoda

Selected 2021 World Car Awards Person of the Year was Akio Toyoda, Toyota Motor Corporation (TMC) president and CEO.

Toyoda

“Akio Toyoda is the charismatic President and CEO of Toyota Motor Corporation. He has spent years successfully remaking his company. In 2020 despite COVID-19, under his leadership Toyota remained profitable, protecting jobs worldwide. He has maintained Toyota’s steady pace of development in the connected, autonomous, shared and electric (CASE) era. He has also initiated construction of the Woven City, an exciting, real-life prototype city of the future. All while actively participating in motorsports himself, as a driver,” said the World Car Awards in a statement.

Toyoda said, “At Toyota, we are very fortunate that we were able to protect the employment of our team members during COVID-19 and continue our work to meet the future challenge of our industry. Creating new ways to support the well-being of our planet and people everywhere is our commitment. This has been a difficult period in the history of the world. But it has also reminded us that people are what matters most. And if we at Toyota can contribute some measure of happiness to their lives, it will be my never-ending goal to do just that.”

Toyoda

Toyota joined the company in 1984, after graduating with a law degree from Keio University. He also received a masters in business administration from Wellesley, Massachusetts’ Babson College. Toyoda served in different areas of the business in Japan and overseas, before becoming a member of the TMC board of directors in 2000. He held other senior and executive vice-presidential roles until becoming TMC president in 2009.

Toyoda The World Car Person of the Year award was established in 2018 to acknowledge the contributions made by an individual in the auto industry during the previous year. The World Car Awards program hands out six awards annually, which they started doing in 2003. A group of more than 90 journalists, none of whom are a part of TheTruthAboutCars.com, made the selection.

[Images: Toyota, Babson College]

Jim Farley is Allowed to Race, and The Detroit Free Press is Allowed to Write About It

Jim Farley. Image: Ford

Car Twitter is a weird, wonderful online “place”, but sometimes bad takes bubble up. And there’s a double-whammy of bad takery floating around this afternoon.

Take number one: Ford CEO Jim Farley is taking an unnecessary risk by racing cars that could hurt Ford should an accident leave him dead or too injured to work/lead the company, according to some experts interviewed by the Detroit Free Press for a story by Jamie LaReau.

Take number two: The Freep and/or Jamie are dumb for publishing/writing this article.

I do agree with the logic behind the arguments in favor of Farley racing, but that doesn’t make the Freep or LaReau dumb. It’s a reporter writing about what experts think. More on that in a sec.

The logic is this: Farley should be allowed to race because he’s a car guy and enthusiast and it’s arguably better to have a car enthusiast running a car company because a car enthusiast is more likely to understand a unique industry in which many purchase decisions are driven by emotion and/or if Ford is run by a car guy it means there will always be a place for performance cars in the company’s model lineup. Besides, the risk is low.

As I said above, in general, I agree with that, even though it’s not a given that a car guy will do a better job running a car company and/or keep performance cars alive. Just that it’s more likely. And racing today, even in vintage cars, is generally safe, although the risk of death and injury still does exist.

But to castigate the Freep for writing this story is a bit ridiculous.

There’s a “kill the messenger” critique of journalism that has existed for the past five years (and probably before that, but it’s been more noticeable since you-know-who and some of his partisan enablers took up arms against media that was fair and honest but critical). It’s not just relegated to politics — Elon Musk has rallied Tesla fanboys against media the same way, too.

In brief, this critique usually presents itself in one of two circumstances. Circumstance one: The subject of critical reporting deflects by accusing the outlet/journalist of bias and/or incompetence instead of addressing the criticism. Circumstance two: Journalist/outlet interviews a person/expert or multiple persons/experts, the reader doesn’t like what the interviewee(s) say, and instead of critiquing those who were interviewed and their claims, the reader moans that the outlet shouldn’t have published a story that dares to present an argument they don’t agree with — even if the outlet isn’t the one making the argument.

This is an example of the latter. What’s frustrating to me is that some of the annoyed Twitterati aren’t just car enthusiasts — they’re automotive journalists or people who work in the automotive media in some capacity.

In other words, people who should know better.

It would be one thing if LaReau was writing an opinion piece and got flayed for having a take that most people disagreed with. It’s an occupational hazard of writing op-eds. Y’all have flayed me a few times and that’s fine. You write an opinion column, you risk blowback.

But this is a feature story, not arguing either side. At least, LaReau doesn’t appear to be arguing either side — she quotes those who defend Farley’s racing, as well as those who think it’s not a good idea.

There’s also nothing in the piece that isn’t really true. Racing is risky, though far less so than it used to be. And none of the arguments from either side are way off-base. Regardless if you think Farley should race or not, all the arguments are valid.

To be clear, I am not defending LaReau for any personal reason — as small as this industry can be, I am not sure I’ve ever met her. I’d disclose if I knew her, or recuse myself from writing about this.

Has the discourse fallen this far? It’s bad enough that we flame each other, and cherry-pick facts, and fall for mis/disinformation, and that we’re often too tribal. Too often, people care more about “owning” and “destroying” someone in a discussion/debate to worry about being intellectually honest and reasonable.

All that makes for terrible discourse. And now we’re attacking writers and outlets for merely presenting an argument we mildly disagree with? Instead of attacking the argument itself?

This isn’t some free speech/First Amendment/cancel culture rant. The First Amendment doesn’t apply here, and there are some takes that do deserve to be shamed and scorned, and some takes that don’t deserve a platform (Holocaust denial comes to mind). I also think people are far too quick to scream “cancel culture” when someone gets deserved blowback for writing something truly terrible, especially if it’s bigoted in some way.

Obviously, tweeting out that the Freep shouldn’t have published this piece doesn’t rise to the level of screaming at some comic who said something transphobic or racist. But it’s still odd!

Why is so hard to argue that Farley should be allowed to race without suggesting the Freep shouldn’t publish a relatively harmless examination of how big companies insure CEOs who indulge in risky hobbies during their free time?

It’s actually an interesting dive into a part of the business I’ve never given much thought to before.

If you think some insurance experts (who, may I remind you, work for companies with a vested interest in NOT seeing their clients hurt pursuing risky fun during their off hours) are ninnies because they think it’s a bad idea for Farley to race, that’s fine.

Just don’t argue that the Freep can’t give those ninnies an interview because you’re such a ninny yourself that the mere suggestion that Farley hang up the Pilotis gives you the willies.

Yeah, that’s right. Don’t be a ninny.

[Image: Ford]