Tag Archives: Advocates

“Zoom Zombies” Are the Driving Dead

Zoom call

Too many of these could turn you into a zombie if you have to climb behind the wheel afterward.

If you’re one of the millions of Americans who have been working from home and spending hours a day in video meetings you might notice it can become difficult pulling your thoughts back together at the end of the day. And if you then have to climb behind the wheel that could prove deadly.

A new study raises concerns about “Zoom Zombies,” motorists who can’t fully focus on the road ahead after a day of videoconferencing. This may be one of the reasons why in 2020 U.S. highway deaths posted their biggest year-over-year increase in nearly a century.

“COVID-19 fundamentally changed the way we interact with our vehicles,” said David Timm, founder and CEO of Root Insurance, which raised concerns about Zoom Zombies in its annual Distracted Driving Awareness Survey. “As many abruptly shifted to a virtual environment, Americans’ reliance on technology dramatically increased along with their screen time, causing a majority of drivers to carry this distracted behavior into their vehicles.”

Covid-19 and the distracted driving pandemic

rollover crash

NHTSA estimates that more than 10% of highway deaths stem from distracted driving.

Distracted driving has become an increasingly serious problem as more and more motorists interact with smartphones and other technology while behind the wheel. Even before the COVID pandemic, the National Highway Traffic Safety Administration estimated that more than 10% of highway fatalities involved distracted driving. Preliminary analysis suggests that has gone up since last year’s lockdowns began.

The Roots study found 64% of the U.S. motorists it surveyed acknowledging they check their phones while driving. That’s up 2% from last year, and 6% from the 2019 Distracted Driving Awareness Survey. Meanwhile, 53% of the respondents said they check their phones within the first 15 minutes behind the wheel — a 9% jump from 2019 — when they should be trying to shift focus to driving.

Add the fact that drivers are downplaying the risks. The study found three in 10 drivers don’t see the risk of driving while using a mobile phone. That’s up from 24% just a year ago.

But the study raised another concern: even when motorists aren’t texting or chatting on their phones, they still might not be paying full attention to the job of driving.

Lexus Driving Disrupted distracted drivers

Younger drivers are more likely to have trouble concentrating on the road after engaging in some sort of video conference call.

The younger the driver, the worse the problem

Root reports that 54% of the 1,819 adult motorists it surveyed have had trouble concentrating on the road after making videoconference calls with Zoom, Microsoft Meet or some other software platform. The younger the driver, the worse the problem. For Gen Z motorists, 65% reported losing focus while driving, while it was 61% for millennials and 48% for Gen-Xers.

“The problem with distraction is huge and it’s not just checking e-mail or texting,” said Russ Rader, an executive with the Insurance Institute for Highway Safety. “There’s the risk of cognitive distraction, looking at the road while your thoughts are elsewhere. That zoning out may mean you don’t notice a dangerous situation soon enough to react.”

Whether you call them “Zoom Zombies” or “Zoombies,” the problem has gained widespread attention, and concern — especially when it comes to driving.

If it appears drivers has seemingly forgotten how to drive as pandemic-related restrictions eased, it’s because, well, they have.

“I think computer use, in general, can overload you,” especially after a series of videoconference meetings, said Joan Claybrook, a former NHTSA administrator and longtime auto safety advocate. “After you get into your car you may be operating on auto pilot.”

Driving skills have atrophied

That’s all the worse as we emerge from the pandemic, experts told TheDetroitBureau.com. During the last 12 months, most Americans have been driving less and even as roadways begin to look more crowded, “driving skills have atrophied for many people,” warns Sam Abuelsamid, principal auto analyst with Guidehouse Insights.

“It’s become harder to drive safely because you’re going to forget some of the skills you learned over time,” added Abuelsamid. “It’s not as easy as just jumping back on a bike.”

While he believes Zoom fatigue is “likely a contributor to the increase in highway fatalities,” how much it contributes is uncertain. What’s clear is that highway fatalities soared in 2020, even as motorists slashed the number of miles they drove.

Record surge in fatalities

Preliminary data indicated as many as 42,060 Americans were killed in motor vehicle crashes last year, the National Safety Council reported last month. That was an 8% increase from 2019. That surge occurred even though Americans drove a total of 2.83 trillion miles in 2020. That was a 13.2% decrease from the year before, marking the lowest level of driving by American motorists in two decades, reported the U.S. Federal Highway Authority.

Traffic fatalities rose in 2020, rising 8%, but the death rate, the number of deaths per miles driven, jumped 24% compared with 2019.

So, on a per mile basis, the death rate surged by 24% in 2020, the biggest year-over-year increase since 1924.

Why does “Zooming” take so much out of people? It’s not like sitting around a table for an in-person meeting. Key visual cues are absent, such as body language, while others can overwhelm, according to psychologist Sharon Parker, director of the Centre for Transformative Work Design.

They tend to be sharply focused, without the normal chit-chat and other interactions that come before — sometimes during — and after in-person meetings, Parker wrote. One result: participants come away struggling to interpret what actually happened rather than transferring attention to what comes next.

And that may extend beyond the work day to when you’re behind the wheel and should be focusing on the road ahead.

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Safety Advocates Push for Advanced Tech Mandate to Cut Hot Car Deaths

KidsAndCars.org hosted a webinar showing tech available now that could cut hot car child deaths.

Safety advocates pushing for new technology that would alert drivers if they leave a child in their vehicle after leaving it say the new devices could lower the cost of sensor technology in current and coming vehicles.

KidsAndCars.org rolled out examples of new technology that could be installed in vehicles right now that can determine if a baby or small child has been left in a vehicle and trigger a series of alarms and warnings to prevent that child from dying or being injured due to exposure in an overheated vehicle.

The group also promoted the Hot Cars Act that was passed by the U.S. House of Representatives as part of the recent Moving Forward Act (H.R. 2). It now needs Senate approval and a presidential signature before it mandates technology that issues audio and visual warnings inside and outside the vehicle.

(Hot car child deaths could end year with unwanted record.)

“We simply cannot let another summer pass without making the life-saving and desperately needed technology a part of the solution to save the lives of innocent babies. Every day that we delay in advancing these cost-effective detection technologies means children are at risk of needlessly dying.” said Janette Fennell, president of KidsAndCars.org during the webinar.

The organization has teamed with other safety-oriented groups to advocate for a variety of tech-oriented issues in the auto industry, such as pushing for further testing of autonomous vehicles before they drive

Vayyar Imaging’s child detection system can sense if a child is breathing — under a blanket.

on public issues.

The hot car issue is at the fore of many efforts because an average of 39 children die annually after being trapped inside a hot vehicle. However, the last two years have seen new records of 54 and 55 deaths. The organization believes automakers need to do more to prevent these fatalities.

More importantly, they want a technology that works well, unlike many of the systems that are currently in place. The groups want it though of like other safety components in a vehicle: they should work — period.

“The voluntary agreement notes that a system must ‘consider the potential presence’ of an occupant and provide an alert when there is ‘the potential presence’ of an occupant,” said Shaun Kildare, Senior Director of Research at Advocates for Highway and Auto Safety.

(Automakers offer possible solutions as child heatstroke deaths rise.)

“This allows for technology which does not detect, but rather essentially guesses whether there may be a child left in a vehicle.” He continued, “You wouldn’t want your brakes to potentially work when you press them.”

The groups did point out that Hyundai’s Ultrasonic sensor-based technology would meet the requirements set forth in the Hot Cars Act. Hyundai, and its sister auto brand Kia, began offering it last year after introducing it in 2017. Other automakers have systems in place as well, including General Motors which has offered its Rear Seat Reminder on all of its four-door sedans, trucks and SUVs starting with the 2019 model year as well.

KidAndCars is working with a variety of safety advocacy groups.

The group is working with four automotive technology companies to advance the cause of getting new sensor-based systems in future vehicles that can better determine if there’s a baby or simply an inanimate object in the car.

Each of the four, Aptiva, IEE Sensing, Caaresys and Vayyar Imaging, all offered videos promoting their technology, outlining how it can help automakers meet the mandate of the Hot Cars Act as well as make things easier as they move toward autonomous vehicles, especially on the cost front.

Ian Podkamien, Vayyar’s director of business development, said its iteration of the tech is a “very, very affordable element” of the system, adding it would actually save U.S. automakers money. The consensus of the calls experts was that it could be cost neutral once mandated because of the economies of scale.

(Nissan rear door alert aims to prevent child heatstroke deaths.)

The problem isn’t just a problem in the U.S., according to the organization, noting its been tracking the problem in 56 countries around the world and it’s on the rise in most of those as well.