Both Ferrari and Aston Martin take similar steps towards electrification
They will effectively become direct competitors on the EV front
Although both companies produce exclusive performance vehicles, they were never really considered direct competitors. When we talk about high-performance cars, Ferrari has always been a direct competitor to Lamborghini, while Aston Martin has often been pitted against what Jaguar had to offer in that segment.
Although both companies produce exclusive performance vehicles, they were never really considered direct competitors. When we talk about high-performance cars, Ferrari has always been a direct competitor to Lamborghini, while Aston Martin has often been pitted against what Jaguar had to offer in that segment.
Aston Martin’s “Project Horizon” will spawn 10 new models by 2023
Among them will be plug-in hybrids, mild hybrids, and EVs, which will share a platform
However, the current strategies of both companies will make them direct competitors in the EV supercar segment. Aston Martin is on the offensive, implementing its “Project Horizon”, which, by 2023, will spawn 10 new models. Many of them will be electrified, although we are being assured that they will still be internal combustion engines working in the brand’s sports cars. Among the 10 new cars, will be plug-in hybrids, mild-hybrids, as well as EVs, based on a flexible skateboard architecture, which would accommodate different body styles.
As for the Valhalla, the in-house designed 3.0-liter twin-turbo V-6 may be replaced by the AMG-sourced 4.0-liter twin-turbo V-8. To be more specific, the Valhalla may receive a more powerful version of the hybrid powertrain, powering the Mercedes AMG GT73 4Matic. Given that Ferrari is already pushing a 1,000 horsepower in their SF90, we expect no less than the Valhalla. This still means that the Valhalla will be a hybrid and not an EV. However, the Valhalla might end up evolving into the brand’s first hyper EV, in 2025.
Ferrari will also give us their first EV
This will also happen in 2025
As for Ferrari, 2025 will definitely see a fully electric Ferrari. No details are available at the moment, other than the “when”. At the same time, Ferrari was caught testing a new LaFerrari test mule, believed to be the next V-12 hybrid flagship model. Despite the direction everybody is heading, Ferrari promises that it will keep making the V-12, at least for now.
Despite rarely being uttered in the same breath, it seems Aston Martin and Ferrari are on their way to becoming competitors in the high-performance EV segment. They are already taking similar steps towards the eventual transition to electrification, while still choosing to equip their flagship models with internal combustion engines.